Latino Voter Shift: Economic Concerns Drive Trump Gains

Latino men increasingly support Trump, while Latinas remain a key Democratic bloc amid economic challenges.

Donald Trump secured 46% of the Latino vote in the 2024 election, marking a significant increase from previous years.
Latino men's support for Trump was bolstered by his focus on economic issues and border security, resonating more than Democratic themes of democracy and character.
Latinas, who constitute a substantial portion of voters in key states, largely backed Kamala Harris despite economic grievances and a narrowing gender gap.
TelevisaUnivision's engagement with Trump, including a notable Univision appearance, was pivotal in shifting Latino voter dynamics.
Both campaigns failed to adequately address the specific economic challenges facing Latinas, potentially risking future electoral support.