Latina Director Longoria's 'Flamin' Hot' Depicts a Snack's Legendary Success & Chicano Struggles

Eva Longoria Directed film Flamin' Hot portraying the life of Richard Montanez and the creation of Flamin' Hot Cheetos.
The accuracy of Montanez's claims to inventing Flamin' Hot Cheetos has been disputed but the film showcases cultural themes of overcoming obstacles and finding success.
The film provides a rare glimpse into the Latino experience in the U.S., addressing issues of racism and stereotyping the community faces.
The movie is a call for increased diversity in Hollywood, demonstrating how the Latino market and stories can drive success.
Flamin' Hot Cheetos and Montanez show how embracing diversity positively impacted Frito-Lay, leading to the creation of a billion-dollar brand.