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Latin Music U.S. Mid-Year Revenue Hits $490.3 Million in 2025

Streaming subscriptions powered the genre to an 8.8% U.S. market share under the RIAA's new wholesale reporting.

Overview

  • Revenue for the first half of 2025 rose about 6% year over year, marking a 12th straight mid-year increase.
  • Streaming generated 98% of Latin revenue, totaling $481.6 million, with paid subscriptions contributing $271.1 million.
  • The RIAA confirmed a shift to wholesale figures to better reflect evolving formats and platforms.
  • Physical formats fell roughly 25% to $4.1 million as listening moved online.
  • Accounts engaging with Latin music climbed to 105 million, indicating a broader U.S. audience.