Later Acquires Mavely for $250M to Expand Influencer Marketing Impact

The deal combines Later's AI-driven platform with Mavely's creator network to boost measurable results and creator earnings in the evolving social commerce landscape.

Later, a social media management and influencer marketing firm, has acquired Mavely, a social commerce app, for $250 million with funding from Summit Partners.
The acquisition merges Later's AI-powered tools with Mavely's network of over 120,000 creators, who have driven more than $1 billion in sales for brands like Nike and Lululemon.
The combined platform will focus on delivering measurable business outcomes, including improved return on ad spend and full-funnel campaign tracking for marketers.
Creators will benefit from expanded monetization opportunities, including earning commissions from over 1,400 brands and landing partnerships with major companies.
The deal highlights the growing importance of 'everyday influencers' and the shift in the creator economy toward data-driven, results-oriented marketing strategies.