Overview

• Accommodation occupancy along Germany’s North and Baltic Sea coasts averages 75–90 percent but still leaves many rooms unfilled during peak summer season.
• Guests increasingly postpone reservations until days or hours before arrival and often cancel on the day they were due to check in.
• Inflation and higher energy prices are prompting travelers to cut spending on dining and leisure, deepening revenue shortfalls for coastal hosts.
• Smaller, privately run hotels and vacation rentals are especially vulnerable to the volatility of last-minute bookings and cancellations.
• Industry groups such as DEHOGA and the Tourismus-Agentur Nordsee are calling for policy relief measures, including a return to reduced VAT, to support struggling providers.