Larry David Revives George Steinbrenner Role in Topps Ad Featuring John Elway

The comedic ad promotes a new Topps card imagining NFL legend John Elway as a Yankees player, blending sports history and Seinfeld nostalgia.

Larry David reprises his iconic portrayal of Yankees owner George Steinbrenner from 'Seinfeld' in a new Topps commercial.
The ad promotes a 2024 Bowman Draft card set featuring John Elway depicted as a Yankees player, reflecting his brief baseball career before his NFL success.
The commercial humorously reenacts the Yankees' decision to draft Elway over future baseball Hall of Famer Tony Gwynn in 1981.
Stephen A. Smith and John Elway also appear in the ad, which was co-produced by Peyton Manning's Omaha Productions.
The campaign highlights Topps' growing trend of creating alternate history cards, following a similar release featuring Tom Brady and the Montreal Expos in 2023.