Overview

• Larian Studios' Michael Douse argues that traditional marketing channels are ineffective in the current digital landscape.
• Douse's statements were supported by other industry figures at a recent PC gaming roundtable.
• The success of Baldur's Gate 3 with minimal marketing underscores the shift towards player-focused promotion.
• Douse shared insights on marketing strategies that foster genuine connections with the gaming community.
• The discussion highlighted a broader industry trend of prioritizing direct communication with players over traditional marketing.