Overview
- A new physical display on Nowitzki Way shows Dončić’s full face with the tagline “Cowboys Never Die” positioned directly by the American Airlines Center.
- Days earlier, the Mavericks had reportedly asked that a digital Overwatch 2 ad featuring Dončić be moved for being too close to the arena.
- Blizzard’s Overwatch 2 partnership with Dončić is part of a national campaign with themed in-game content, presented in coverage as a genuine fit with his gaming profile.
- Fan and media frustration in Dallas intensified over the episode, with Locked On Mavericks hosts calling the team’s objection petty and counterproductive.
- The renewed focus on Dončić follows his February trade to the Lakers and complicates Dallas’s effort to shift attention to No. 1 pick Cooper Flagg as its new cornerstone.