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Large U.S. Study Links Kids’ Social Media Use to Rising Inattention, Not TV or Video Games

Researchers report a small, directional effect robust to socioeconomic and genetic controls, prompting calls to weigh age limits and platform design.

Overview

  • The peer-reviewed analysis in Pediatrics Open Science, led by Karolinska Institutet and Oregon Health & Science University, tracked 8,324 ABCD cohort children from about ages 9–10 to 14.
  • Average daily social media use rose from roughly 30 minutes at age nine to about 2.5 hours by 13 despite many platforms setting a minimum age of 13.
  • Greater time on social platforms was linked to gradual increases in parent-rated inattention symptoms, with no comparable association for television/video viewing or video games.
  • Models found no evidence of reverse causation, and hyperactive or impulsive behaviors did not rise alongside social media use.
  • Authors say individual effects are small but could matter at population scale and plan to follow the cohort beyond age 14 to test persistence.