Overview

• Lamine Yamal scored twice in Barcelona’s 7-3 friendly win over FC Seoul, marking his first goals wearing the club’s iconic No.10 shirt.
• Yamal celebrated with a crown gesture inspired by LeBron James, a moment widely shared on social media.
• PSG winger Desire Doue has stoked a new generational rivalry by declaring in a viral video that he is superior to Yamal.
• Joan Laporta publicly proclaimed Yamal the best player in the world today, drawing a deliberate distinction from Lionel Messi’s legacy.
• Barcelona has built its preseason tour around Yamal’s No.10 identity to drive global merchandising and commercial growth.