Overview

• LAP now runs more than 20 German micro-stores, with most in Berlin, four in Munich, and its first Hamburg site opened on September 13.
• CEO Ralph Hage says no new locations will open outside Berlin, Munich and Hamburg in 2025, citing the need for stable teams and reliable processes.
• Stuttgart is currently the strongest signal for a future Baden‑Württemberg entry, though the company has given no timetable.
• The low-price model focuses on small, high-throughput to‑go outlets, digital pre‑ordering and automated machines, with prices such as €1.50 for espresso and €2.50 for cappuccino.
• Hamburg’s opening saw long queues and polarized online reactions, with supporters touting affordability and critics raising concerns about café culture, waste and pressure on independents, as app-first rivals like Luckin grow in New York.