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2w ago

Lanning Counters Gundy on Spending: 'We Spend to Win' Ahead of Oregon–Oklahoma State

Independent financial reports show Oregon outspends Oklahoma State, sharpening NIL-era questions about competitive balance and scheduling.

Aug 28, 2025; Stillwater, Oklahoma, USA; Oklahoma State Cowboys coach Mike Gundy takes the field prior to the game against the Tennessee Martin Skyhawks at Boone Pickens Stadium. Mandatory Credit: William Purnell-Imagn Images/ File Photo
Aug 30, 2025; Eugene, Oregon, USA; Oregon Ducks head coach Dan Lanning walks the sidelines during the first half in a game against the Montana State Bobcats at Autzen Stadium. Mandatory Credit: Troy Wayrynen-Imagn Images/ File Photo
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Oklahoma State coach Mike Gundy walks on the field before an NCAA football game between Oklahoma State and UT Martin in Stillwater, Okla., on Thursday, Aug. 28, 2025.

Overview

  • Oklahoma State’s Mike Gundy said on his radio show that OSU spent around $7 million over three years and claimed Oregon spent close to $40 million last year, noting he might be off by a few million.
  • Asked about the remarks, Oregon’s Dan Lanning said the Ducks are invested in winning, adding, "We spend to win," and pointed out OSU still scheduled FCS program UT Martin in Week 1.
  • Gundy suggested nonconference games should pair programs with similar financial resources, arguing Oregon should face teams spending at comparable levels.
  • Sportico’s database shows a broader gap in 2023–24 football operating expenses, with Oregon at $54.8 million versus Oklahoma State’s $34 million, alongside context of Phil Knight-backed support and the Division Street collective.
  • The exchange sets the stage for Saturday’s meeting in Eugene, where both teams are 1–0 and scheduled to kick off Sept. 6 at 12:30 p.m. PT on CBS.