Overview
- Voting for the Jugendwort des Jahres top 10 opened Tuesday, July 28 and runs until 20 August, after which the three most popular entries will go to a final vote and a winner will be announced on 10 October.
- The ten finalists are “67,” “Crashout,” “Digga,” “Du bist gut genug,” “Gute Käse,” “Macker,” “Peak,” “Ragebait,” “Schere,” and “Süper.”
- Langenscheidt removed the often‑submitted term “Mehrzweckeier” from the shortlist because the publisher said it ties back to a campaign and to a personal insult, which breached two exclusion rules.
- The excluded phrase appears linked to the March protest slogan “Merz leck Eier,” a sign from which prompted a Berlin police inquiry into possible defamation of Chancellor Friedrich Merz.
- Tagesschau presenter Susanne Daubner amplified attention to the vote with a social‑media clip in which she presented the nominees and briefly sang the line “Du bist gut genuuuuug,” highlighting how TikTok, memes and gaming shape the shortlist and public interest.