Overview

• Auburn confirmed it will play the 2026 Baylor game at Mercedes‑Benz Stadium through the Aflac Kickoff partnership tied to the Peach Bowl.
• Athletic director John Cohen framed the relocation as a player-first decision designed to expand national exposure and third‑party NIL income.
• Ole Miss coach Lane Kiffin called the choice a disservice to fans and local communities, arguing NIL cash should not override the home‑game experience.
• Auburn Mayor Ron Anders warned of lost economic activity from one fewer home weekend, as the 2026 Jordan‑Hare slate drops to six games, the fewest since 2001.
• Hugh Freeze acknowledged NIL’s rising importance while noting he was not part of the decision, and Kirby Smart highlighted the challenge of balancing player revenue with fan engagement.