Overview

• In a new Autocar interview, sales and marketing chief Federico Foschini said the success of the Huracán STO and Sterrato has opened “immense” opportunities for bolder derivatives.
• He hinted the Sterrato formula could return, saying the car is “ready” with market demand identified, while noting execution is the remaining step and no timing was given.
• Lamborghini is evaluating limited-run variants across the lineup, including potential special editions of the Urus SUV and the V12‑hybrid Revuelto.
• To lift per‑car margins without raising volumes, the company has expanded factory personalization, adding a Sant’Agata paint shop that offers about 400 finishes for the Revuelto and Temerario.
• Recent experiments like the Urus at Pikes Peak and the racing‑only Urus ST‑X are cited as proof that extreme concepts can transition into real projects, with the latest plans presented as intent rather than confirmed launches.