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Lamborghini Says Tariff Uncertainty Is Making Even Wealthy Buyers Wait

A proposed U.S.-EU cut to 15% has yet to take effect for cars, leaving European imports at a 27.5% duty.

Overview

  • CEO Stephan Winkelmann said customers want clarity on the “final number” for tariffs before completing purchases.
  • Lamborghini cannot shift production to the U.S. because its brand promise requires cars be made in Italy.
  • The company remains cushioned in the near term by a large backlog of orders placed one to two years ago.
  • Dealer prices rose this summer by about 7% for the Temerario and Urus and 10% for the Revuelto to manage costs.
  • An all-electric grand tourer is under review for a possible hybrid launch instead, with a decision due by year-end.