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4w ago

Lamar Jackson Challenges Dale Earnhardt Jr.'s Trademark for Number 8

The NFL quarterback claims the NASCAR legend's trademark application conflicts with his 'ERA 8' brand, as the case heads to the Trademark Trial and Appeal Board.

Dale Earnhardt Jr., driver of the #88 Hellmann's Chevrolet, Sheldon Creed, driver of the #18 Friends of Jaclyn Foundation Toyota, and Cole Custer, driver of the #00 HighPoint.com Ford, race during the NASCAR Xfinity Series Food City 300 at Bristol Motor Speedway on September 20, 2024 in Bristol, Tennessee.
Ravens quarterback Lamar Jackson is introduced before the Browns game at M&T Bank Stadium. (Kenneth K. Lam/Staff)
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Overview

  • Lamar Jackson filed a Notice of Opposition on April 2, 2025, against Dale Earnhardt Jr.'s trademark application for the number 8, citing potential harm to his 'ERA 8' brand.
  • Dale Earnhardt Jr. reclaimed the number 8 in 2024 after its previous trademark expired and is seeking to use it for limited, tasteful merchandise like apparel and toys.
  • Jackson's 'ERA 8' brand, which includes athletic gear, clothing, and accessories, is central to his identity as an NFL quarterback, and he argues the trademark overlap could impact his sales.
  • The Trademark Trial and Appeal Board will determine whether Earnhardt Jr. can register his logo for the number 8, marking the latest development in this legal dispute.
  • This case follows Jackson's similar ongoing trademark opposition against NFL Hall of Famer Troy Aikman over the word 'EIGHT,' demonstrating his proactive defense of his brand.