Lamar Jackson and Troy Aikman Clash Over Trademark for No. 8

The two quarterbacks, who both wore the number throughout their careers, are engaged in a legal battle over its commercial use.

Jackson claims Aikman's trademark application for 'EIGHT' could confuse consumers about product origins.
Aikman, through his company FL101, has filed for multiple trademarks using the number.
Jackson has invested significantly in promoting the number 8 associated with his brand and identity.
Both players have had significant careers wearing No. 8, adding to the trademark's value.
FL101 has until August 18 to respond to Jackson's complaint with the U.S. Patent and Trademark Office.