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Lalit Modi Predicts The Hundred Will Fold Within Three Years

He cites an ad-based model that he says does not fit the UK's subscription TV market.

Overview

  • Speaking on The Overlap Cricket podcast, IPL founder Lalit Modi said England’s 100-ball league will be gone within three to four years.
  • He argued the competition leans on advertising in a country where sports TV revolves around subscriptions to Sky, which he says limits media-rights value.
  • Modi added that broadcasters have little reason to push the event and that real returns for team owners would need to come from TV rights.
  • He said the August-only window is its lone advantage and questioned whether the 100-ball format connects with fans.
  • Former England batter Kevin Pietersen rejected the forecast, predicting the tournament will switch to T20 within three years rather than disappear, while several IPL franchises already hold stakes in teams.