Overview

• Lakmé confirmed the appointment in coverage published on September 13 by News18 and Bollywood Hungama.
• The collaboration emphasizes natural radiance, skincare-inspired formulas, and makeup as self-expression.
• Vice President Sunanda Khaitan said the brand is moving from high-coverage perfection toward effortless, modern looks favored by younger consumers.
• Aneet Padda said her approach prioritizes showing who you are, with effortless looks that still make a statement and encourage experimentation.
• Padda shared a partnership video, and early online reactions praised her as a refreshing, well-suited choice for the role.