Overview

• Luka Doncic has led the Los Angeles Lakers to the No. 3 seed in the Western Conference, solidifying their status as championship contenders.
• Doncic's jersey became the NBA's top seller for the 2024-25 season, marking the first time an international player has achieved this milestone.
• Dallas Mavericks GM Nico Harrison reiterated his 'defense wins championships' philosophy and expressed no regrets about trading Doncic despite widespread criticism.
• The Mavericks have struggled since the trade, finishing as the 10th seed and facing significant fan protests, including 'Fire Nico' chants and declining attendance.
• The trade has sparked debates over its long-term impact, with Doncic emerging as the new face of the NBA while the Mavericks grapple with their controversial decision.