Lakers' Quincy Olivari Nears Historic Curry Brand Endorsement Deal

The rookie guard is set to become the second active NBA player to sign with Stephen Curry's $4 billion brand, even as Lakers fans question his limited role on the team.

Quincy Olivari, a 23-year-old rookie with the Los Angeles Lakers, is finalizing a shoe endorsement deal with Stephen Curry's Curry Brand under Under Armour.
Olivari will join Sacramento Kings star De’Aaron Fox as the only active NBA players signed to Curry Brand, with Fox debuting his signature shoe this week.
The deal represents a full-circle moment for Olivari, who idolized Curry as a child and once slept with a signed Curry jersey.
Despite his preseason breakout performance, including a 22-point game against Curry's Warriors, Olivari has seen limited opportunities with the Lakers, frustrating fans who believe his skills could address the team’s struggles.
Olivari has excelled in the G League, averaging 23 points, six assists, and 5.3 rebounds per game, further fueling calls for a larger role with the Lakers.