Overview
- The Lakers announced the partnership Friday that will make Albert the team’s official jersey patch sponsor for the 2026–27 season.
- The agreement replaces the club’s previous sponsor Bibigo and was sourced and facilitated by Excel Sports Management’s Properties Division.
- Team communications say the Albert logo will appear on every primary uniform edition, though reports differ on whether the patch sits on the upper-left or right-hand chest area.
- Albert CEO Yinon Ravid said the partnership will use the Lakers’ reach to help fans manage money, and Lakers governor Jeanie Buss framed the patch as valuable marketing real estate.
- Industry context shows this type of deal is a growing revenue stream for teams, with one report putting the Lakers deal north of $30 million per year and the Warriors’ IREN pact topping $50 million annually.