Lake Como Offers Tourists Canned 'Fresh Air' Souvenir for $11

Visitors to the iconic Italian destination can purchase a can of air as a novel keepsake, available only at local shops.

The canned air, marketed as '100% authentic', is sold exclusively at select locations around Lake Como, Italy.
The initiative was created by Italian marketing specialist Davide Abagnale to promote tourism in the region.
Each can contains 400ml of air and is designed to be repurposed as a pen holder or plant pot after opening.
While some view the product as a humorous souvenir, others criticize it as an unnecessary gimmick.
Similar products have been sold in other tourist areas, including Naples and the Rocky Mountains.