Overview

• The single and video premiered September 3 to coincide with the second-part debut of Wednesday season 2, which features Gaga as Rosaline Rotwood.
• Directed by Tim Burton, the video was filmed on the Isla de las Muñecas in Xochimilco, using the location’s eerie doll displays as its central visual motif.
• The production shifts from black-and-white to color as dolls appear to come alive, with choreography that nods to Michael Jackson’s Thriller and to Wednesday’s viral dance.
• Music supervisor Jen Malone said the track is a completely new Gaga composition for the series, with credits also linking the project to her Mayhem era collaborators.
• Reaction online spotlights pride in Xochimilco’s global exposure alongside critique of the song and visuals, with some unverified social posts spinning superstitions about the island.