Overview
- Rocket Companies and Redfin released a teaser showing Lady Gaga recording the Mister Rogers theme for their upcoming 60-second Super Bowl LX commercial.
- The black-and-white clip, filmed at Shangri-La Studios, features Gaga shaping the arrangement with collaborators Alex Smith and Benjamin Rice.
- Gaga says she aimed for a rendition that feels "heartfelt and kind and warm" and honors what Fred Rogers stood for.
- Jonathan Mildenhall of Rocket Companies describes the campaign as reinforcing community values and renewing belief in the American Dream.
- The ad will debut during the Feb. 8 broadcast and marks Redfin’s first Super Bowl appearance as Gaga’s current Grammy-nominated album cycle boosts visibility.