Overview
- Rocket Companies and Redfin released a behind-the-scenes teaser on Jan. 27 showing Lady Gaga recording at Shangri-La Studio in Malibu with collaborator Benjamin Rice.
- The finished 60-second commercial is scheduled to premiere during the Super Bowl broadcast on Feb. 8.
- Rocket’s chief marketing officer, Jonathan Mildenhall, described the campaign as centered on neighborliness and reviving belief in the American Dream.
- Lady Gaga said revisiting the Mister Rogers song felt special now and noted she was honored to reimagine it with Fred Rogers Productions.
- Rocket said the spot will mark Redfin’s first appearance in a Super Bowl broadcast since the company’s founding 20 years ago.