Overview

• Lady Gaga's free concert at Copacabana Beach attracted between 1.6 and 2.1 million attendees, according to varying estimates from organizers and reports.
• The event required over 5,000 security personnel, drones, and facial recognition technology to ensure public safety during the massive gathering.
• Rio's city council anticipates a $100 million economic boost from the concert, with hotels, restaurants, and local businesses benefiting significantly.
• This was Lady Gaga's first performance in Brazil since 2012, energizing fans who flocked to Rio from across the country and abroad.
• The concert is part of Rio's ongoing initiative to host annual free May performances through 2028, with U2 reportedly under consideration for 2026.