Overview
- On Oct. 1, Haus Labs posted an Instagram statement attributed to Lady Gaga apologizing to influencer Golloria and confirming the brand had asked her to remove a review on the grounds that the product was under embargo.
- The company said it paused the Sun Dipped Bronzing Veil release and returned the formula to development after deciding the original six-shade lineup was not acceptable.
- Haus Labs now lists the bronzer in 11 named shades on its website and says the expanded range will be part of the relaunch.
- Golloria first tested and publicly criticized the bronzer in May after swatching its three darkest shades and saying they did not suit deeper skin tones, which prompted the subsequent exchange over the embargo.
- The episode highlights recurring industry problems with shade inclusivity and creator relations and could pressure beauty brands to broaden shade testing and change how they manage influencer feedback.