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Ladakh LG Mobilizes Bollywood Icons and Infrastructure Upgrades to Elevate Tourism

He outlined a tourism overhaul focused on celebrity engagement, infrastructure upgrades, policy reforms, local stakeholder consultation

Overview

  • Lt Governor Kavinder Gupta vowed to engage Bollywood stars and renowned celebrities to showcase Ladakh on national and international tourism circuits
  • Administration unveiled plans for major connectivity enhancements, world-class infrastructure projects, sustainable tourism measures
  • In a meeting with the All Ladakh Hotel and Guest House Association Gupta pledged to examine genuine industry concerns such as streamlined registration norms, restructured low-footfall loans, mandatory Ladakh Residence Certificates
  • He highlighted Prime Minister Narendra Modi’s and Home Minister Amit Shah’s personal commitment to Ladakh’s welfare as drivers for forthcoming Ladakh-friendly policies
  • At a Leh cultural event he emphasized preserving local heritage and launched the Ladakh Norskal documentation project alongside a Homestay initiative to engage youth with regional traditions