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Lada Sales Fall 24% as Russia’s 2025 Car Market Shrinks and Chinese Brands Advance

Expanded local assembly by foreign brands is shifting imports toward used vehicles.

Overview

  • Lada sold 329,890 cars in 2025, down 24.4% year over year, as its market share slipped to 24.88% from about 28% in 2024.
  • Russia registered 1.326 million new passenger-car sales in 2025, a decline of 15.6%, with December volume up 10.6% year on year to 136,460 units.
  • Lada Granta remained the top model at roughly 147,000 units (-27%), Vesta fell to about 80,000 (-35.2%), Largus doubled to 27,700, and the Iskra entered the monthly top 10 after its late-July launch.
  • Among foreign marques in 2025, Haval led with 173,300 sales, followed by Chery (99,800), Geely (94,000), and Belarusian brand Belgee (68,100).
  • In December, new-car imports fell 26% to 50,300 while used-car imports jumped 74% to 51,200, with China supplying 63.9% of new imports as analysts point to local assembly curbing inbound volumes.