Overview

• Pop Mart's 'Big Into Energy' Labubu series released April 25, featuring six collectible pendants symbolizing emotions and one rare 'secret' figurine with a 1-in-72 chance of discovery.
• Fans in Asia and the US queued for hours at stores and online, with some items selling out within minutes of release.
• Labubu's popularity has surged due to celebrity endorsements from figures like Blackpink's Lisa and Rihanna, who have showcased the plush as a fashion accessory.
• Resellers on platforms like StockX are listing the new Labubu pendants for up to $90, far above the retail price of $13 to $28.
• Pop Mart's 'The Monsters' series, which includes Labubu, is its top-performing franchise, generating $410 million in revenue last year.