Overview

• Labubu collectibles are selling out almost instantly in German outlets and online under Pop Mart’s scarcity and blind-box model.
• TikTok and Instagram unboxing clips have become central to the hype, driving rapid purchases among adult collectors.
• Pop Mart will launch its first German store in Berlin on July 25 and plans two more outlets, including one in the Alexa shopping center.
• The blind-box strategy helped boost Pop Mart’s Q1 revenue by 165–170%, supporting its network of over 500 stores in more than 30 countries.
• Chinese customs have intercepted counterfeit Labubus and advise buyers to count nine teeth to verify genuine figures.