Overview

• Physical altercations over limited Labubu stock in UK outlets forced Pop Mart to pause brick-and-mortar sales, according to the BBC.
• Blind-box marketing drives repeat purchases as collectors seek surprise variants to complete their Labubu series.
• Prominent endorsements from personalities like Lisa, Rihanna, Dua Lipa and Ananya Pandey fueled global demand across social media.
• Pop Mart’s mobile app became the top-ranked shipping app in the US during soaring demand.
• The Labubu character, designed by Hong Kong-born artist Kasing Lung, originated in his 2015 picture book series 'The Monsters' before a 2019 global launch.