Overview

• Forbes reports Wang now ranks among China’s 10 richest, surpassing Alibaba’s Jack Ma with an estimated $27.5 billion fortune.
• Pop Mart’s market value is cited around HK$435.7 billion after a year-to-date share surge of more than 250 percent.
• The company’s mystery-box releases drive scarcity and unboxing virality, with secret editions carrying long odds that keep fans purchasing.
• Celebrities and brand tie-ups, from Madonna and David Beckham to a Godiva promotion, amplified demand, and a Vans-themed figure resold for $10,585.
• Wang says annual sales could reach about $4.2 billion this year as Pop Mart extends its footprint globally and overseas demand accelerates.