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Labubu Craze Surges and Faces Pushback After Lisa’s London Showcase

The blind-box phenomenon is colliding with concerns over waste, counterfeits and compulsive buying as Pop Mart’s sales soar.

Blackpink's La Lisa and her customised Labubu
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Overview

  • BLACKPINK’s Lisa performed in London wearing a custom pink Labubu-inspired look, with pieces styled by Brett Alan Nelson and a bespoke Labubu by Marko Monroe.
  • New reporting cites Pop Mart’s profits up about 400% and revenue at £4.2 billion, with the company described as more valuable than Hasbro and Mattel combined.
  • Pop Mart paused restock events at its London stores after fights in queues, and limited online drops now sell out in seconds as resellers drive up prices.
  • Counterfeit “Lafufu” knockoffs are widespread, and authentic Labubus are verified through Pop Mart-only sales, QR or ID cards, and a left-foot logo that on some models is visible under UV light.
  • Sustainability advocates warn the trend could create significant plastic waste, and a 2022 study linked blind-box purchasing behavior to poor mental health outcomes, including suicide risk.