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Labubu Craze Intensifies With Record Auctions and New Collectible Lines

Recent sales milestones highlight Pop Mart’s push to maintain global demand with innovative releases.

© Pop Mart
LABUBU EFFECT
Labubu
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Overview

  • Labubu’s auction highs include a Beijing sale exceeding $170,000 and a Pharrell Williams–themed edition reaching $31,250.
  • Pop Mart’s Monsters: Wacky Mart series debuts foodie-themed figures to diversify its blind-box offerings.
  • The blind-box model continues to drive a competitive resale market, with rare variants routinely selling for triple-digit premiums.
  • A surge in ‘Lafufu’ fakes has prompted collectors to rely on official branding and authorized sellers for authenticity.
  • To extend the craze, Pop Mart is trialing UK lottery-based releases, eyeing new global retail locations and exploring digital collectible drops.