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Labubu Craze Intensifies with Blind-Box Sell-Outs and Five-Figure Resales

Chaotic Pop Mart lines with record-breaking online auctions reflect soaring demand for Labubu blind-box collectibles.

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A Labubu doll purchased at Dolphin Mall in Miami, believed to be a counterfeit Labubu.
A photo of a Labubu keychain on someone's purse.

Overview

  • Labubu dolls retail for $20–$30 but fetch up to $7,000 on resale platforms like eBay and StockX.
  • TikTok unboxing videos and celebrity sightings by Rihanna, Dua Lipa and BLACKPINK’s Lisa have fueled the global craze.
  • Chaotic queues at Pop Mart stores have led to physical altercations, customs seizures of more than 460 dolls in China and a temporary pause of in-store sales in the UK.
  • Pop Mart’s revenue more than doubled to 13.04 billion yuan ($1.81 billion) in 2024 and the company is adding 50 U.S. retail locations this year while rolling out seasonal blind-box releases.
  • Fashion rental platforms are offering Labubu dolls for short-term hire at rates starting around £3 a day to meet demand.