Overview

• Labubu dolls retail for $20–$30 but fetch up to $7,000 on resale platforms like eBay and StockX.
• TikTok unboxing videos and celebrity sightings by Rihanna, Dua Lipa and BLACKPINK’s Lisa have fueled the global craze.
• Chaotic queues at Pop Mart stores have led to physical altercations, customs seizures of more than 460 dolls in China and a temporary pause of in-store sales in the UK.
• Pop Mart’s revenue more than doubled to 13.04 billion yuan ($1.81 billion) in 2024 and the company is adding 50 U.S. retail locations this year while rolling out seasonal blind-box releases.
• Fashion rental platforms are offering Labubu dolls for short-term hire at rates starting around £3 a day to meet demand.