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Labubu Craze Intensifies as Pop Mart Unveils ‘Wacky Mart’ Line and Plans Global Expansion

Lottery-based UK sales alongside new Japanese stores reflect Pop Mart’s effort to manage surging Labubu demand.

© Pop Mart
On June 18, Pop Mart in China launched the largest online pre-sale to date for Labubu 3.0.
LABUBU EFFECT
Labubu

Overview

  • Pop Mart launched its Monsters: Wacky Mart series on April 25 with foodie-themed Labubu figures that sold out within minutes.
  • Record auctions continue to drive buzz, with a human-sized Labubu fetching $150,000 in Beijing and a Pharrell Williams special edition selling for $31,250.
  • Blind-box mechanics sustain collector excitement but have sparked hoarding and line brawls in the UK, prompting a lottery system to curb flipper activity.
  • The company reported $1.81 billion in 2024 revenue and is testing new distribution strategies as it extends its retail footprint into Japan and other markets.
  • Secondary-market platforms such as eBay, StockX and Kicks Crew remain red-hot for Labubu trades, despite growing concerns over counterfeit figures.