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Labubu Craze Goes Digital With Record Online Pre-Sales and TikTok Shop Restocks

Persistent scarcity drove buyers toward blind-box pre-orders, prompting the launch of toy rental services

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Overview

  • Created by artist Kasing Lung in 2015, Labubu collectibles surged this year after celebrity endorsements from stars like Lisa, Rihanna and David Beckham.
  • Pop Mart’s blind-box vending machines fuel speculative buying and long lines by keeping specific characters unpredictable.
  • Online pre-orders for Labubu blind boxes hit record volumes this month, driving a shift toward digital sales.
  • Rental platforms have begun offering Labubu dolls for short-term hire to address ongoing store shortages.
  • Premium resale prices and counterfeit ‘Lafufus’ have complicated authenticity checks and spurred state media criticism that trimmed Pop Mart shares.