Particle.news

Download on the App Store

Labubu Craze Fuels App Hacks, Toy Surgeons and Counterfeit Crackdowns

Pop Mart is tightening its Pop Now purchase mechanics after authorities launched large-scale busts of fake figures

An attendee wears a Labubu at the Pop Mart booth on the convention floor during the opening day of Comic-Con International in San Diego, California, U.S. July 24, 2025.   REUTERS/Mike Blake/File Photo
Image
A plush Labubu doll against a red background.
Image

Overview

  • Fans at Comic-Con and online restocks have developed app hacks and URL manipulation tactics to outpace other buyers and secure limited Labubu dolls.
  • A growing cottage industry of Chinese "toy surgeons" is repairing and restoring Labubu plushies for collectors, generating millions in revenue.
  • Chinese customs authorities and Shanghai police have carried out major operations, seizing thousands of Lafufu knockoffs and dismantling underground counterfeit networks.
  • Pop Mart has refined its Pop Now gamified platform, tightening restrictions after buyers exploited loopholes to hoard stock.
  • People’s Daily and other state media have heralded Labubu as a symbol of "Created in China", further elevating the brand’s global image.