Overview

• Pop Mart continues to restock Labubu collectibles in flagship stores like London's Oxford Circus, drawing hours-long queues from dedicated fans.
• The company's revenue surged to $1.8 billion in 2024, with Labubu collectibles playing a significant role in driving profits and global popularity.
• The blind-box model, which conceals specific designs until unboxed, fuels repeat purchases and collector excitement.
• Rare Labubu editions fetch high prices on secondary markets, while counterfeit concerns challenge collectors seeking authenticity.
• Pop Mart is prioritizing expansion in North America and Europe, leveraging the Labubu craze to establish flagship stores and grow its global footprint.