Overview
- Uniqlo released Labubu-themed T-shirts and sweatshirts on September 18 in stores and online with purchases capped at two units per model per person.
- Pop Mart reported on August 19 that The Monsters line generated 13.88 billion yuan in six months, with small plushes delivering 44.2% of revenue and sharp year-over-year profit and sales growth.
- At Pop Mart’s Les Halles store in Paris, customers must win an online lottery to buy Labubu keychains, a system used to curb queues, thefts and scuffles.
- Labubu are predominantly sold in blind boxes, a mystery format that fuels unboxing videos and sustains demand across social platforms.
- Celebrity adoption led by Blackpink’s Lisa in April 2024 helped carry the trend from Thailand across Southeast Asia to global markets.