Overview

• Labubu, created by artist Kasing Lung in 2015, has become a global collectible sensation due to its unique 'ugly-cute' aesthetic inspired by Nordic folklore.
• Pop Mart's blind-box sales model drives scarcity, with new Labubu drops selling out instantly and fueling a booming secondary market on platforms like StockX.
• Resale prices for Labubu toys, which originally retail for $20–$30, often exceed $300 for rare variants, highlighting their collector appeal.
• Celebrity endorsements, including Blackpink's Lisa and Rihanna, have amplified Labubu's popularity, integrating the toys into fashion trends as luxury bag charms.
• Counterfeit 'Lafufus' plush toys, mimicking Labubu's design, have emerged with their own niche following, raising concerns about authenticity in the market.