Overview

• Hong Kong artist Kasing Lung designed Labubu in 2015 and Pop Mart introduced it in mystery blind boxes in 2019.
• The blind-box format keeps buyers guessing which plush variant they will receive and fuels a secondary market where some dolls sell for over $100.
• Blackpink’s Lisa propelled Labubu into global prominence in April 2024.
• Celebrities such as Rihanna, Dua Lipa, Cher and David Beckham have showcased Labubu charms on high-end handbags.
• Pop Mart has expanded official Labubu drops into India and Australia, prompting fans to queue for new releases and seek professional tattoos alongside miniature designer accessories.