Overview

• The 'Big Into Energy' Labubu series, featuring six plush pendants and one rare secret figurine, launched on April 25 and sold out within minutes in stores and online.
• Fans lined up overnight in cities from Bangkok to Chicago, with some camping for hours to secure the highly coveted collectibles.
• Celebrity endorsements from figures like Blackpink’s Lisa and Rihanna have fueled Labubu’s global popularity, particularly in Southeast Asia and the U.S.
• Resale prices for the new Labubu series have skyrocketed, with some items fetching up to $90 on platforms like StockX, far above their $13–$16 retail price in Asia.
• Pop Mart, the Chinese toymaker behind Labubu, continues to restock its Amazon store to meet ongoing demand, while its blind-box model drives the global $21 billion collectible market.