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Labubu ‘Big Into Energy’ Drop Sells Out Globally in Minutes, Igniting Resale Frenzies

Pop Mart’s latest blind-box collection featuring the spiky-toothed Labubu sees massive demand as fans queue across continents and resale prices soar.

A man carries his baby and a balloon of one of the monsters, through a local carnival on February 7, 2025 in Udon Thani, Thailand.
Fans flock to the Pop Mart store at CentralWorld in Bangkok to buy the "Big Into Energy" series on April 25, 2025.
Thai fans wait to meet the character Labubu upon its arrival to Bangkok during a campaign to lure Chinese visitors at Suvarnabhumi International Airport in Samut Prakan province, Thailand on July 1, 2024.
Australian collector Lawrence Yu shows off his collection of Labubus.

Overview

  • The 'Big Into Energy' Labubu series, featuring six plush pendants and one rare secret figurine, launched on April 25 and sold out within minutes in stores and online.
  • Fans lined up overnight in cities from Bangkok to Chicago, with some camping for hours to secure the highly coveted collectibles.
  • Celebrity endorsements from figures like Blackpink’s Lisa and Rihanna have fueled Labubu’s global popularity, particularly in Southeast Asia and the U.S.
  • Resale prices for the new Labubu series have skyrocketed, with some items fetching up to $90 on platforms like StockX, far above their $13–$16 retail price in Asia.
  • Pop Mart, the Chinese toymaker behind Labubu, continues to restock its Amazon store to meet ongoing demand, while its blind-box model drives the global $21 billion collectible market.