Overview

• In June 2025 a four-foot-tall Labubu doll sold for over $170,000 at auction, marking a new high for the series.
• Pop Mart issued a mock recall on April Fools’ Day as a marketing stunt in response to viral Reddit and TikTok rumors of demonic possession.
• Ongoing limited blind-box drops continue to sell out within seconds, sustaining the dolls’ celebrity-driven demand.
• Counterfeit “Lafufu” lookalikes have proliferated globally, often missing the authentic figure’s nine teeth, matte finish, official QR code packaging and UV-reactive foot seal.
• Pop Mart has rolled out QR-coded packaging and UV-seal verification to help collectors authenticate genuine Labubu dolls and deter knock-offs.