Overview
- The overnight livestream began Wednesday night at 8 p.m. Pacific and showed Labrinth building a track from scratch at Apple’s Tower Theatre store in Downtown Los Angeles.
- Viewers watched the nearly four-hour session on Labrinth’s YouTube channel and could submit questions in real time as he used Logic Pro on the PROLED touchscreen.
- Apple has framed the session as a product demonstration of the MacBook Pro’s tandem OLED PROLED XDR display and touch controls for playing virtual instruments and adjusting mixer controls by hand.
- Apple confirmed the finished song will be released next week, with press outlets noting Apple Music as the likely distribution but no official platform or date has been announced.
- The event continues Apple’s launch push for the MacBook Pro, which goes on sale November 6, and highlights the company’s strategy of using high-profile creator demos to show practical workflows for new hardware and software.