Overview
- Gordon McKee, the MP for Glasgow South, used custard creams and bourbons to illustrate the UK’s debt-to-GDP ratio, drawing more than 3.3 million views.
- He says he will post similar videos weekly, prioritising Instagram, TikTok and YouTube Shorts to reach audiences beyond the politically hyper-engaged.
- Keir Starmer emailed MPs on 21 November announcing significant investment in a comprehensive digital campaigning training programme.
- Labour is modernising its operation through an internal initiative dubbed Operation Second Term, including use of the Labour One app and expanded social media tactics.
- Other figures are adopting the approach, including Richard Burgon’s 200-pack fusilli explainer and informal clips by ministers Dan Tomlinson, Kanishka Narayan, Steve Reed and Ed Miliband.