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Labour MP Unveils AI Mark to Provide 24/7 Constituent Support

Residents across Leeds South West plus Morley can now access AI Mark for round-the-clock assistance under the MP’s team oversight, with feedback guiding prototype enhancements

Overview

  • Mark Sewards launched AI Mark on August 5 as a complementary channel for local casework and policy inquiries available around the clock.
  • The avatar was co-developed with constituency-based startup Neural Voice after local business owner Jeremy Smith proposed the concept.
  • All conversations with the AI prototype are reviewed by Sewards’ office to identify pressing community concerns and escalate issues to human staff.
  • Residents are encouraged to test AI Mark and submit feedback, which will be used to train the model and improve voice recognition.
  • Experts have highlighted challenges with regional accent recognition and raised questions about the system’s data privacy and retention safeguards.